Whether you’re a beginner or an expert when it comes to creating social content, this webinar will teach you how to harness different social platforms to optimize your post efficiency and engagement.
Tune in for tips on:
• Understanding user interactions
• Creating relevant, high-quality content
• Using analytics and insights
• Growing engagement
These insights are spoken to by our pros Judit Nagy, UCLA's chief of strategic insights and Chris Hart, CEO of True Anthem.
This virtual event is proudly backed by our Bar Raiser Series Promise 🏅. You'll walk away with actionable tips, best practices and resources that will help you elevate your work!
Catch up on previous sessions from the Bar Raiser Series by visiting our main series page.
Judit Nagy is a seasoned Market Research professional with a passion for analytics and innovation. She is an expert in primary and secondary research, among her many expertise encompassing survey, brand, social media, and advertising analytics. Built and led high-performance research teams at leading media companies, including Fox Entertainment, Warner Bros., MySpace, Viacom's digital brands, and Yahoo!. She joined the UCLA StratComm team from FOX Entertainment, where she was Vice President, Digital and Social Analytics for nearly a decade. Judit holds two 'Great Mind' Awards from the Advertising Research Foundation for her research, the first for her 'Momentum Effect' study, which defined the social analytics industry in its early days and the second for research innovations in digital media.
Colombene Gorton is a Senior UX/UI Designer at UCLA Strategic Communications. She holds a BFA in graphic design from California Institute of the Arts and started her design career in the early days of digital marketing and internet startups. She moved into user experience in 2006 at the digital agency Schematic (now Wunderman Thompson) where she worked for clients such as Dell, Microsoft, College Board, Cablevision and Playstation. She spoke at SXSW in 2010 and 2011 on interaction design for emerging platforms and TV. She recently consulted with UCLA on the redesign projects for Gateway, Newsroom, School of Dentistry as well as brand guidelines and the component library. She is also a board member of the Data Commons Cooperative where she explores and applies emerging models for more ethical tech.
Chris Hart is the CEO and founder of True Anthem, an AI-Powered Social Media SaaS company used by top digital publishers such as the Associated Press, Reuters, NBC News, ABC/Disney, CBS/Paramount, McClatchy, and the Atlantic. True Anthem helps digital publishers intelligently automate and optimize the sharing of content across social media platforms.
Chris holds a B.S. in Information Systems and Decision Sciences from Louisiana State University. He also holds a U.S. patent in determining the strength of social influence through a technical mapping process.
LinkedIn: https://www.linkedin.com/in/clhart